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Marketing Manager Consumer Products Resume

MARKETING MANAGER – Consumer Products
Highly creative marketing manager with a ten year career track developing and launching marketing programs on a local and national level. Expertise includes brand marketing, public relations, and marketing strategy development. Select areas of expertise include brand positioning, market research, pricing strategy development, process improvement, strategic and operational planning, forming strategic alliances, product life cycle management, advertising agency relations, public relations, budget planning and financial forecasting, market analysis

        Company, Town, US                                                           date to present
        Marketing Manager      
• Employed numerous market research initiatives to support brand positioning, pricing and marketing communications efforts. 
• Envisioned, formulated and executed a highly unique marketing campaign that went national in one year.
• Plan and develop marketing budgets and head all contract negotiations.
• Create and launch all consumer and retail promotions, co-promotions, corporate sponsorships, marketing collateral, advertising efforts and media relations.
• Received media recognition and press coverage from major industry sources to include print, TV and radio.
• Develop, instituted and guide all marketing efforts for consumer brands produced and distributed by EA.
• Manage communications with trade organizations, consumers and the global media.
• Lead all aspects of R&D, market research, price points, competitive analysis, product and packaging design, trend analysis promotional initiatives, both in print and online.
        Company, Town, US                                                           date to present
        Marketing Manager
• Implemented process controls in customer service, logistics, field service and technical support functions.
• Achieved a 38% increase in revenue growth and converted prospects to five-year contract.
• Structured and managed effective marketing strategies and programs that ensure a competitive edge.
• Partnered with advertising agencies to plan and execute major public relations efforts.
• Planned and tracked multi-million-dollar plus market budgets to support national campaigns and events.
• Defined each client’s corporate identity and brand message.
• Coordinated special events and launched web-based and in-store product promotions.
• Frequent art galleries and exclusive functions to cultivate relationships with key industry contacts.
University of Any State
Certificate in Marketing
MS Word, MS PowerPoint, FrontPage, Dream Weaver, HTML, Adobe Photo Shop

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