Before you write your marketing resume, know the facts:
Everywhere you turn you are bombarded with promotional images and content about a product or service or a request for a donation. Whether a billboard while driving along the highway, a card that drops in your lap while reading a magazine, a series of short commercials in the theatre just before your movie starts, the radio commercials in between songs while in the car or cleaning the house, emails, newsletters, girl scouts at the door, Salvation Army in front of the store, junk mail, taxi cab ads, subway posters, lettering on trucks, marquees, banners, airplane writing, Google Ads, events, blogging, website promotions, contests, in-store promotions, coupons, surveys, and last but not least, TV commercials – unless you want to include word-of-mouth.
DEFINE THE TYPE OF MARKETING POSITION YOU ARE SEEKING:
DO YOUR RESEARCH TO IDENTIFY WHAT THE POSITION IS ABOUT
Occupational Outlook Handbook
Here are some sample sentences & key words:
Created exciting marketing campaigns that integrated ______________, ____________, and ______________ into the mix.
Built an aggregated online following of nearly 3 million contacts on FB, Twitter, LinkedIN, _________, and ___________.
Designed _____________ for the ___________ event that was placed in each participants’ gift bag at the premier venue.
Transitioned the company from print to online advertising. Drove business growth by 70% and reduced spend by $150,000 a year with a 200% ROI.
Always indicate what the products and services are, the type of clients, and your marketing plans using lots of detail and results.
I am enthusiastic about the possibility joining your marketing team in the position of ___________. My resume is attached to provide you with a detailed overview of my marketing experience promoting [type of product or service]_____________ in the [specify the market]___________ industry.
My campaign achievements in the past have proven my ability to drive business concepts during periods of [down economy, emerging technology, merger and acquisition, etc] __________ from point of vision to launch.