DIRECTOR OF MARKETING – CONSUMER PRODUCTS
Marketing executive with unmatched success — known in the consumer
product markets industry for driving business visibility by leveraging:
• Brand Marketing Strategies • Market Research & Analysis
• Conceptual Development • Customer Management
• Ideation & Brainstorming • Consumer Package Merchandising
• Consumer Segmentation • Budget / P&L Management
• Publicity & PR Generation • Sponsorship Development
• Team Development • Direct & Co-Op Marketing
PROFESSIONAL EXPERIENCE
Company, Town, US date to present
Marketing Manager
Champion the success of critical marketing initiatives for this
globally leading glassware company.
• Drive brand performance through execution of strategic analyses
designed to optimize marketing spend, improve merchandising
analytics and to push target market promotions that achieve strong ROI.
• Team with Merchandising, Operations, and Product-Development teams
to track performance metrics.
• Develop a suite of reports to track brand performance that measure
total value calculations, cross-brand metrics, promotional scores, consumer profiles, and ongoing channel migration data.
• Manage the success of business modeling initiatives based on
data-mining and market segmentation.
• Identify and report product sourcing requirements to Market Intelligence
to acquire best-in-class inventories.
• Lend insights into continued development of information architecture
to ensure a robust CRM system.
• Manage the analytics, reporting, segmentation and forecasting needs
of core operating departments.
Achievement Sampling:
• Led company in becoming a globally leading luxury brand sold on
home shopping networks and across all major retail chains and
specialty stores in all major cities in the U.S. and Europe.
Company, Town, US Date – Date
Marketing Manager
Headed all marketing initiatives for this manufacturer and distributor of trendy clothing and accessories for the teen marketplace deployed through multiple channels; including mass, direct, and interactive outlets.
• Deliver compelling presentations to senior decision-makers on new
marketing plans and financial forecasts.
• Lead strategic discussions with creative teams to generate the
highest quality of on-target ideas.
• Manage strategic advertising initiatives to revive old products by
cross-promoting with new product lines.
Develop interactive marketing plans for promote the product portfolio.
• Monitor, track, recommend and execute media buying activities.
• Oversee an average of 15-20 high-profile, in-the-media event
marketing programs rolled out worldwide.
• Gauge the effectiveness of 12 websites through weekly review and
analysis of performance metrics.
• Develop and implement social media planning initiatives using blogs,
Facebook and Twitter.
• Monitor market research data to determine pricing and need for
new product development.
• Identify, recommend and implement new cutting edge
marketing trends to ensure market positioning.
Achievement Sampling:
• Recognized for driving the strategy, planning and
implementation of ABC’s first-ever marketing programs that
positioned them for dominance in the digital media / online space.
EDUCATION
University, State
Master of Business Administration
College, State
Bachelor of Science in Marketing
