Account Management … Brand Strategy Development … Media Planning … Spot Television & Radio … Direct Response TV … Viral Marketing … Budget Control … Team Leadership
Creative, visionary art director experienced working within top-tier advertising agencies. Expertise includes leading brand development, awareness and execution of consumer product lines for major Fortune 500. Brings to the table a background working across top brand categories and collaborating with creative teams and outside agencies.
DIGITAL TVARAMA – Springfield, IL | 2009 to Present
• Drive powerful brand strategies that incorporate traditional and multimedia platforms such as TV and radio commercials, print adverting and grassroots marketing campaigns.
• Conceptualize and launch exciting online viral marketing campaigns that leveraged Web 2.0 technologies.
• Produce online messaging, web content and brand images using original photography and stock photos.
• Recognized for winning new business by engaging clients in the consultative, brainstorming process followed by the delivery of compelling multimedia presentations.
• Coordinate and manage the allocation of workflow to designers, freelancers, photographers and copywriters.
DRAWN OUT – Springfield, IL | 2004 to 2009
• Conceived creative solutions that supported defined strategies with the majority of assignments accepted by the creative director and client With minimal revisions.
• Catapulted the Department’s art direction on all projects to new heights.
• Developed intimate knowledge of client brands, products and target demographics.
• Produced work that gained positive recognition from Creative Department, agency staff and clients.
• Collaborated with copywriters on the creation of unique concepts that incorporated traditional and innovative strategies in alignment with advertising and marketing goals.
• Directed and executed assigned projects with oversight for photo shoots, designers and event coordinators.
Work within various media formats to achieve web-based interactive solutions.
• Inspired team to think outside the box to produced award-winning creative work.
MEDIA BLITZ – Springfield, IL | 2002 to 2004
ASSOCIATE MEDIA DIRECTOR
• Assisted in developing media advertising campaigns for medical and scientific industries.
• Pioneered media planning processes that realized a 65% increased success rate across all campaigns.
• Monitored the development of all projects with a focus on strategy, budget, on time completion.
• Established and managed strategic relationships with partner agencies that are currently in place today.
• Conducted extensive market research and developed competitive analysis report for CEO review.
Springfield School of Arts – Springfield, IL
Bachelor of Art in Graphic Design
Creative Development Institute -Springfield, IL
Associates in Art in Visual Communications
InDesign; Adobe Creative Suite; Flash; Dreamweaver
MS Word, Excel, PowerPoint