Media Sales Account Executive Resume

ACCOUNT EXECUTIVE – MEDIA SALES MANAGER
 
Sales strategist with an expert knowledge of the digital media landscape
 
Results-oriented media sales professional with a degree in marketing along with broad experience working for “Madison Avenue” caliber ad agencies with a strong online focus. Brings to the table an outstanding acumen for researching online and offline consumer behavior and contagious marketing strategies that maximize the use of social media networks. Managerial talent includes managing project teams from point of concept to timely delivery of all goals.  
 
 
PROFESSIONAL EXPERIENCE
 
Ulu, Frankfurt, KY, 2008 – Present 
Media Sales Manager
Managed media sales accounts through leadership of 45 sales representatives for this media advertising firm with a portfolio of top clients across all market segments.
 
* Motivate sales team to achieve challenging revenue goals in the media advertising market.
* Crafted sales plans, recognize top sales performance and determine areas for improvement.
* Provide tools, guidance, and hands-on team training to achieve individual and market goals.
* Cultivate relationships with publicists and online media buying agencies.
 
Birds of A Feather, Frankfurt, KY, 2003 – 2008
Online Media Sales Manager
  
Increased revenue of digital media business for this online publisher and eight sister sites. Leveraged expert knowledge of the digital media space to develop online marketing strategies.
 
* Managed product line visibility, branding, lead generation, and sales conversions.
* Formulated integrated marketing programs using SEO/SEM and viral marketing tactics.
* Negotiated and solidified contractual agreements with clients and vendors.
* Served as a subject matter expert for specific product offerings 
* Moved business towards scalability and future business expansion. 
   
Bills & Boards, Frankfurt, KY, 2001 – 2003
Media Manager – Ad Sales
Created and executed ad campaigns reflecting clients’ vision, industry and budgets to drive market entry for this advertising agency’s globally reaching Fortune 1000 clients.
 
* As part of a small media team, drove brand recognition and ROI results for major clients.
* Analyze performance metrics and implemented strategic optimization solutions, incorporating the use of keyword campaigns and third-party tools.
* Provide analysis of client reporting and optimization ideas.
* Participate in weekly brainstorming meetings to develop aggressive online marketing plans.
 
EDUCATION
 
College, Town, XX
Bachelor of Arts in Marketing, Date
 
 SALES DEVELOPMENT
 
Steven Covey, Zig Ziglar, Tony Robbins
 
COMPUTER SKILLS
MS Word, Excel, PowerPoint; eSolushunz

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